Natera terminates distribution agreement w/ Bioreference
Jan 10, 2017 13:31:04 GMT
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Post by Deleted on Jan 10, 2017 13:31:04 GMT
SAN CARLOS, Calif., Jan. 10, 2017 /PRNewswire/ -- Natera (NASDAQ: NTRA), a leader in non-invasive genetic testing, announced the termination of a distribution agreement with Bioreference Laboratories. With the ending of the distribution agreement, Natera intends to promote Panorama directly to clinicians, who previously ordered this test through Bio-Reference. Natera also plans to promote its Horizon carrier screen test to these clinicians, which it had not done previously.
"Panorama and Horizon are trusted names in prenatal testing, and with our strong U.S. sales force we are able to reach most of the OBGYNs and MFMs, allowing us to create greater value. These physicians will now have access to Horizon, which is a highly differentiated carrier screening test," said Matthew Rabinowitz, Ph.D., CEO of Natera. "Over the last three years, we have increasingly focused our commercial efforts on our direct channel in the United States. While we continue to enjoy highly productive commercial relationships with regional laboratory partners and hospital systems, transitioning from large national laboratory partners to our direct channel significantly reduces channel conflict and has been a very successful approach for Natera."
"Panorama and Horizon are trusted names in prenatal testing, and with our strong U.S. sales force we are able to reach most of the OBGYNs and MFMs, allowing us to create greater value. These physicians will now have access to Horizon, which is a highly differentiated carrier screening test," said Matthew Rabinowitz, Ph.D., CEO of Natera. "Over the last three years, we have increasingly focused our commercial efforts on our direct channel in the United States. While we continue to enjoy highly productive commercial relationships with regional laboratory partners and hospital systems, transitioning from large national laboratory partners to our direct channel significantly reduces channel conflict and has been a very successful approach for Natera."
