Have We Come Comrfontnatey Numb?
Jul 18, 2023 2:20:04 GMT
investobefree22 and lookingforatenbagger like this
Post by icemandios on Jul 18, 2023 2:20:04 GMT
July 17, 2023 03:28 PM EDT
Pharma
Marketing
Omnicom Health Group rebrands network for the future with emphasis on DE&I, data
Beth Snyder Bulik
Senior Editor
Omnicom Health Group unveiled a new brand look and identity on Monday to mark the next phase of the pharma and healthcare agency network.
The new logo and design are meant to relay a new narrative for the network, one that is “more modern and fit for the future,” CEO Matt McNally said in an interview with Endpoints News. But it also doubles down on showcasing the broad experience and depth inside its health network, and even more widely across its Omnicom sibling agencies outside of the industry.
“We’re seeing the velocity and change in marketing in the pharmaceutical and life science industry and a lot of our pharma clients have been bringing in people from outside the category to accelerate their marketing transformation,” McNally said. “I’ve spent the past year getting really close to some of our flagship creative agencies … that are working with the biggest automotive clients, retail clients, telecoms clients, and figuring out how can we learn from what we’ve done in other categories, and apply a pharma lens to accelerate faster, so we’re not starting from scratch.”
The rebrand coincides with McNally’s one-year anniversary at the head of Omnicom Health. It’s been a busy 13 months, with the new chief overseeing a raft of changes, hires and launches. That includes bringing together Omnicom agencies in Germany under one umbrella and recently launching a new agency in Toronto called Simply Told to tap the growing Canadian market.
McNally, a 26-year pharma marketing and health agency veteran with stints at Dentsu Health, Publicis Health and Outcome Health, is also intent on doubling down on diversity, equity and inclusion to put it at the center of the collective agencies’ work. Gena Pemberton, chief diversity officer at Omnicom, and her team oversee and review all of its creative work to ensure inclusivity, and that it becomes a real differentiator for the network, McNally said.
“Instead of looking to our competition or instead of looking at what’s been done before, I really want us to create the case studies for what good looks like. I want us to just be the best network – that just happens to work in health,” he said.
Pharma
Marketing
Omnicom Health Group rebrands network for the future with emphasis on DE&I, data
Beth Snyder Bulik
Senior Editor
Omnicom Health Group unveiled a new brand look and identity on Monday to mark the next phase of the pharma and healthcare agency network.
The new logo and design are meant to relay a new narrative for the network, one that is “more modern and fit for the future,” CEO Matt McNally said in an interview with Endpoints News. But it also doubles down on showcasing the broad experience and depth inside its health network, and even more widely across its Omnicom sibling agencies outside of the industry.
“We’re seeing the velocity and change in marketing in the pharmaceutical and life science industry and a lot of our pharma clients have been bringing in people from outside the category to accelerate their marketing transformation,” McNally said. “I’ve spent the past year getting really close to some of our flagship creative agencies … that are working with the biggest automotive clients, retail clients, telecoms clients, and figuring out how can we learn from what we’ve done in other categories, and apply a pharma lens to accelerate faster, so we’re not starting from scratch.”
The rebrand coincides with McNally’s one-year anniversary at the head of Omnicom Health. It’s been a busy 13 months, with the new chief overseeing a raft of changes, hires and launches. That includes bringing together Omnicom agencies in Germany under one umbrella and recently launching a new agency in Toronto called Simply Told to tap the growing Canadian market.
McNally, a 26-year pharma marketing and health agency veteran with stints at Dentsu Health, Publicis Health and Outcome Health, is also intent on doubling down on diversity, equity and inclusion to put it at the center of the collective agencies’ work. Gena Pemberton, chief diversity officer at Omnicom, and her team oversee and review all of its creative work to ensure inclusivity, and that it becomes a real differentiator for the network, McNally said.
“Instead of looking to our competition or instead of looking at what’s been done before, I really want us to create the case studies for what good looks like. I want us to just be the best network – that just happens to work in health,” he said.
Do these people not read? Do they not know about TransHeuser Bush? Target? BlackRock?
If you ask me, there is some basis for ascribing this virtue-signaling at the expense of death to a business to "Mass Formation."
Presently, everything is viewed through the prism of "racism." America is racist. Well, if math, grammar, science, English, being Caucasian, and damned near everything else is racist, how could American NOT be racist?
In short, I'm not racist, therefore YOU must be racists. Bunch of people have taken leave of their common sense, but the tide is gradually turning. Too bad the Omnicom Health Group arrived late to the party. Everybody has a choice.